What are cookies?
Cookies are text files sent to your browser by a website that you visit, in order to collect the
information that can be accessed by the website operator. In particular, cookies allow us to improve the
performance of our website, to provide targeted content and to analyze the functioning of the website.
All cookies have expiration dates that determine how long they stay in your browser. Session cookies
disappear once you closes the browser window.
- ensuring the website functionality
- statistical purposes
- saving preferences
- analysis and improvement of the website's usability
- online advertising
What type of cookies do we use?
1. Required / Technical cookies
These cookies are required to enable you to navigate through the web pages and use key functions. They
support basic functions, such as access to secured areas of the web page. The legal basis for these
cookies is Article 6 (1) b GDPR.
2. Marketing cookies
These cookies and similar technologies are used to enable the display of personalized and therefore
relevant marketing content. Marketing cookies are used to serve interesting web content and to measure
the effectiveness of our campaigns. By suppressing marketing cookies, you will continue to see the same
number of ads, but they may be less relevant for your interests. The legal basis for these cookies is
Article 6 (1) a GDPR.
3. Analytické cookies
These cookies help us to improve our understanding of user behavior. They allow for the compilation of
usage and identification data by the original provider or third-party providers into pseudonymous usage
profiles. We use analytical cookies e.g. to determine the number of individual visitors to a web page or
a service, to collect statistical data on the performance of our products and to analyze the visitors’
usage patterns and visitor interactions on the basis of anonymous or pseudonymous information. This
information cannot be traced back to a person. The legal basis for these cookies is Article 6 (1) a
Google Analytics: web analytics service provided by Google, Inc. (“Google”), that is
applied to analyze how users use the site. Google will use this information on our behalf to measure
your activity on our website, compile statistical reports on general website activity and provide other
services relating to the activity and internet usage. As indicated above, the retention period varies
from one day to two years. We enabled IP anonymization so that no personal data is stored.
Information generated by the cookie about your use of the website may generally be transmitted to and
stored by Google on servers in the United States. You can also prevent Google from collecting and
processing information generated by the cookie by downloading and installing the browser plug-in
obtainable via the following link: https://tools.google.com/dlpage/gaoptout
You can find detailed information about Google Analytics here: https://policies.google.com/privacy?hl=en
We use Google Maps for maps, locations and route planning.
Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United
States. By embedding Google Maps your IP address is transferred directly to Google and a cookie stored
as soon as you visit this kind of website. You can obtain information and opt out at any time from data
processing by Google at http://www.google.de/intl/de/policies/privacy.
We use the remarketing and Google AdWords function from Google Inc. (“Google”) on our
websites. This function is implemented via a cookie and is used to present website users with web
advertising tailored to their interests as part of the Google advertising network. If you do not want to
use Google’s remarketing function, you can disable this permanently by adjusting the relevant settings
at http://www.google.com/settings/ads. Alternatively you can disable the
instructions at http://www.networkadvertising.org/managing/opt_out.asp. Further
If you access our websites via a Google ad, Google AdWords stores a cookie on your computer. This cookie
becomes invalid after 30 days. We use the information collected with the aid of this conversion cookie
to create statistics about our conversion rate. This means that we find out how many users came to our
websites via a Google ad. If you do not wish to participate in the tracking process, you can disable
cookies for conversion tracking by specifying in your browser settings that cookies from the relevant
domain are to be blocked: Google AdWords: googleadservices.com
We use the Facebook service Customer
Audience and the Facebook pixel on our websites to optimize our
advertising offering, provided you have given the relevant consent to Facebook. Further information on
these Facebook services and data privacy information from Facebook Ireland Ltd., 4 Grand Canal Square,
Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) can be accessed under the link https://www.facebook.com/policy.php
If you use a Facebook User Account, the set Facebook cookie makes the Facebook pixel aware of this on our
websites. The same cookie is used to transfer the collected usage data to Facebook for analysis and
marketing purposes. You can check and/or disable directly via Facebook the way in which Facebook
the following data to Facebook:
- HTTP header information (including IP address, web browser information, page storage location,
document, website URL and web browser user agent, as well as date and time of use)
- Pixel-specific data; this includes the pixel ID and Facebook cookie data, including your Facebook ID
(this data is used to link events to a certain Facebook advertising account and to assign them to a
- Additional information on visiting our websites, as well as on standard- and user-defined data
- Orders placed (sales transactions)
- Registrations and trial subscriptions completed
- Products searched, product information accessed
The aforementioned data processing only affects users that have a Facebook account or have accessed a
Facebook partner page (whereby a cookie was set). The playing out of advertising on Facebook (partner)
pages on the basis of the Customer Audience service does not affect any users that are not Facebook
members. If the Facebook ID included in the Facebook cookie can be assigned to a Facebook user, Facebook
assigns this user to a target group (Custom Audience) on the basis of the rules stipulated by us,
provided the rules are relevant. We use the information obtained in this way to present Deutsche Telekom
advertising on Facebook (partner) pages.
If you would like to opt out from using the Facebook pixel, you can set an opt-out cookie on Facebook or
personal privacy for advertising purposes is available from the Facebook privacy guidelines at https://www.facebook.com/ads/website_custom_audiences/.
The re-targeting and conversion tracking of LinkedIn (LinkedIn Ireland, Wilton Plaza, Wilton Place,
Dublin 2, Ireland) using the LinkedIn Insight tag allows the collection of statistical, pseudonymous
data (referrer URL, IP address (abbreviated), device and browser properties) about the website visit and
use of our website and to provide corresponding aggregated statistics on this basis. In addition, this
information is used to display interest-specific and relevant offers and recommendations after you have
been interested in certain products, information and offers on our website. This information is stored
in a cookie for 6 months. You can inform yourself at any time about the data processing by LinkedIn
https://www.linkedin.com/legal/privacy-policy?trk=registration_footer-privacy-policy and object to this.
How to manage cookies?
You can set your browser not to accept cookies. However, in a few cases, some of our website features may
not function as a result. You can delete, disable or accept cookies from our Website at any time by
configuring your browser settings.
Why does the cookies notification message keep appearing?
If you close the banner and it reappears the next time you visit us, you most likely have cookies
deleted. We use a persistent cookie to remember that you closed the banner, but this only works when our
cookies stored in your browser have not been deleted.
If you have other questions, contact us: FMB_dataprivacy@t-systems.com