What are cookies?

Cookies are text files sent to your browser by a website that you visit, in order to collect the information that can be accessed by the website operator. In particular, cookies allow us to improve the performance of our website, to provide targeted content and to analyze the functioning of the website. All cookies have expiration dates that determine how long they stay in your browser. Session cookies disappear once you closes the browser window.


How do we use cookies?

Our company uses cookies in a range of ways to improve your experience on our website, including:

  • ensuring the website functionality
  • statistical purposes
  • saving preferences
  • analysis and improvement of the website's usability
  • online advertising


What type of cookies do we use?

Purpose Function Cookie Domain Description Persistance Data processor
Technical cookies

Assistance offer timeOnSite Helps to measure time on site for offering services such as online help. Session
Cookie preferences cookies Stores cookie preferences. 1 year
Device capabilities devcap Stores capabilities of detected user device (PC, mobile) Session
Session PHPSESSID This cookie is created after login / authentification and helps to manage user rights on entire website during session. Session
reCAPTCHA _GRECAPTCHA Provides risk analysis for reCAPTCHA form anti-spam service 180 days
Analytical cookies

Google Analytics _ga This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. 2 years
_gat This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It is used to limit the amount of data recorded by Google. 1 minute
_gid This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use the website and helps in creating an analytics report of the website. The data collected including the number of visitors, the source where they have come from, and the pages visited in an anonymous form. 24 hours
1. Required / Technical cookies

These cookies are required to enable you to navigate through the web pages and use key functions. They support basic functions, such as access to secured areas of the web page. The legal basis for these cookies is Article 6 (1) b GDPR.

2. Marketing cookies

These cookies and similar technologies are used to enable the display of personalized and therefore relevant marketing content. Marketing cookies are used to serve interesting web content and to measure the effectiveness of our campaigns. By suppressing marketing cookies, you will continue to see the same number of ads, but they may be less relevant for your interests. The legal basis for these cookies is Article 6 (1) a GDPR.

3. Analytické cookies

These cookies help us to improve our understanding of user behavior. They allow for the compilation of usage and identification data by the original provider or third-party providers into pseudonymous usage profiles. We use analytical cookies e.g. to determine the number of individual visitors to a web page or a service, to collect statistical data on the performance of our products and to analyze the visitors’ usage patterns and visitor interactions on the basis of anonymous or pseudonymous information. This information cannot be traced back to a person. The legal basis for these cookies is Article 6 (1) a GDPR.

Google Analytics: web analytics service provided by Google, Inc. (“Google”), that is applied to analyze how users use the site. Google will use this information on our behalf to measure your activity on our website, compile statistical reports on general website activity and provide other services relating to the activity and internet usage. As indicated above, the retention period varies from one day to two years. We enabled IP anonymization so that no personal data is stored.

Information generated by the cookie about your use of the website may generally be transmitted to and stored by Google on servers in the United States. You can also prevent Google from collecting and processing information generated by the cookie by downloading and installing the browser plug-in obtainable via the following link:

You can find detailed information about Google Analytics here:



We use Google Maps for maps, locations and route planning. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States. By embedding Google Maps your IP address is transferred directly to Google and a cookie stored as soon as you visit this kind of website. You can obtain information and opt out at any time from data processing by Google at

We use the remarketing and Google AdWords function from Google Inc. (“Google”) on our websites. This function is implemented via a cookie and is used to present website users with web advertising tailored to their interests as part of the Google advertising network. If you do not want to use Google’s remarketing function, you can disable this permanently by adjusting the relevant settings at Alternatively you can disable the use of cookies for targeted advertising via the advertising network initiative by following the instructions at Further information on Google remarketing and Google’s privacy policy is available at:

If you access our websites via a Google ad, Google AdWords stores a cookie on your computer. This cookie becomes invalid after 30 days. We use the information collected with the aid of this conversion cookie to create statistics about our conversion rate. This means that we find out how many users came to our websites via a Google ad. If you do not wish to participate in the tracking process, you can disable cookies for conversion tracking by specifying in your browser settings that cookies from the relevant domain are to be blocked: Google AdWords:



We use the Facebook service Customer Audience and the Facebook pixel on our websites to optimize our advertising offering, provided you have given the relevant consent to Facebook. Further information on these Facebook services and data privacy information from Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) can be accessed under the link

If you use a Facebook User Account, the set Facebook cookie makes the Facebook pixel aware of this on our websites. The same cookie is used to transfer the collected usage data to Facebook for analysis and marketing purposes. You can check and/or disable directly via Facebook the way in which Facebook collects, further processes and uses this data. The Facebook pixel is a JavaScript code which transfers the following data to Facebook:

  • HTTP header information (including IP address, web browser information, page storage location, document, website URL and web browser user agent, as well as date and time of use)
  • Pixel-specific data; this includes the pixel ID and Facebook cookie data, including your Facebook ID (this data is used to link events to a certain Facebook advertising account and to assign them to a Facebook user)
  • Additional information on visiting our websites, as well as on standard- and user-defined data events.
    • Orders placed (sales transactions)
    • Registrations and trial subscriptions completed
    • Products searched, product information accessed


The aforementioned data processing only affects users that have a Facebook account or have accessed a Facebook partner page (whereby a cookie was set). The playing out of advertising on Facebook (partner) pages on the basis of the Customer Audience service does not affect any users that are not Facebook members. If the Facebook ID included in the Facebook cookie can be assigned to a Facebook user, Facebook assigns this user to a target group (Custom Audience) on the basis of the rules stipulated by us, provided the rules are relevant. We use the information obtained in this way to present Deutsche Telekom advertising on Facebook (partner) pages.

If you would like to opt out from using the Facebook pixel, you can set an opt-out cookie on Facebook or disable JavaScript in your browser. Further information along with setting options for protecting your personal privacy for advertising purposes is available from the Facebook privacy guidelines at



The re-targeting and conversion tracking of LinkedIn (LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland) using the LinkedIn Insight tag allows the collection of statistical, pseudonymous data (referrer URL, IP address (abbreviated), device and browser properties) about the website visit and use of our website and to provide corresponding aggregated statistics on this basis. In addition, this information is used to display interest-specific and relevant offers and recommendations after you have been interested in certain products, information and offers on our website. This information is stored in a cookie for 6 months. You can inform yourself at any time about the data processing by LinkedIn at and object to this.


How to manage cookies?

You can set your browser not to accept cookies. However, in a few cases, some of our website features may not function as a result. You can delete, disable or accept cookies from our Website at any time by configuring your browser settings.


Why does the cookies notification message keep appearing?

If you close the banner and it reappears the next time you visit us, you most likely have cookies deleted. We use a persistent cookie to remember that you closed the banner, but this only works when our cookies stored in your browser have not been deleted.


Other questions?

If you have other questions, contact us:

Updated 26/04/2022